Platinum Creative - Pre Hall of Fame Prep

Platinum Creative has been a part of Full Sail University for about 20 years. As a fully-functioning creative team, everything creative about Full Sail comes from them and Hall of Fame is the team’s favorite part of the year.

Hall of Fame is a large event and its planning initiates as soon as the previous one ends. With that being said, we questioned, “How does a relatively small team put together such a massive event?” Their answer is always: teamwork. At Platinum, everyone is encouraged to step out of their comfort zone and help any branch that needs an additional set of hands.

“It is like a band. We know all the instruments, to make sure things get out the door.”

-Diassey Linares

Senior Web Designer

While we’ve highlighted a lot of the creative work, we haven’t spoken much about all the logistics behind this event. Every purchase made goes through this team and has to be approved to ensure staying within budget. Every camera, t-shirt, rental, and even packs of gum has been approved and budgeted. Additionally, if a team requests more swag for the students, Platinum has to find other areas in which the budget can be cut to stay in the green. Let’s take a moment to appreciate how massive this single job is! Everything on campus has been reviewed and approved by this team months before the event begins.

In addition to branding and budgeting, the team also has their hands on many other tasks before HOF even begins. Their process starts with analyzing and understanding their target audience. Once this is accomplished, the brainstorming begins. Branding starts to take place and a style guide is created, bios for all 400 guests are written, memorabilia is collected and new awards and activities are created and planned. There are many pieces to this puzzle, but the team clearly states that it is all about understanding the event’s theme and vibe, it all stems from this understanding.

Platinum had all hands on deck for the past week and they have loved it because they are so close to the event.

“The reason we are all so close to this event in addition to it being beautiful and an amazing experience for our team is that, this is our team. We started Hall of Fame 1. Traditionally, there’s an events department in a company that puts on an event this large but there isn’t really one here so we are doing that and we have a lot of support from the event’s manager in education department that puts together all of the panels and reaches out to the speakers. Everyone is carrying a bulk of a workload to put this on and if we are talking about people not knowing what Platinum does is the fact that there is not a Hall of Fame department. There is not a department of people that put on events of this calibre and coordinate with everybody. It’s educators doing double duty as far as, ‘I’m going to teach but I’m also going to figure out how to live stream all of these panels at the same time so all of my online students feel engaged. I have to teach during the day but at night I will run camera for you.’ We all come together and put this thing on and that’s what makes us all so emotionally invested.”

-Sari Kitelyn

Director of Project Development

We all strive to find a job we love but this team has created theirs. While we think back on our Hall of Fame 8 experience, let’s take a moment to feel grateful for all the work that has been put into it. Platinum Creative, instructors, alumni, guests and even students worked around the clock to make this week possible. It is truly a privilege to be a part of the talented Full Sail family.

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