Everyone who is currently attending Full Sail wants to have a career when they graduate. But, how do you separate yourself from the countless applicants that are applying for the same opportunity? “The Power of Storytelling to Accelerate Your Career” bestowed attendees with powerful tools that could help them attain their future goals.
Stan Miller, a Media Communications program alumni and founding partner of Storicate, with the help of course director Emily Wray, hosted the hour-long panel, in which the audience members had a chance to write their own stories. The first nugget of wisdom contributed by the hosts was to be the head marketer for your own brand, which resonated with the audience because nobody can talk about you better than you.
They continued making it rain with knowledge by enlightening the audience about what criteria make a great story. One factor of a great story is the evocation of emotion. When you pitch yourself to a potential client or employer, your story has to evoke emotion. In the fast-paced society we live in, getting people’s attention is paramount. Thus, a great story has to capture the attention of the audience. You want to captivate your client or employer so they want to know more about you. Finally, a great story changes behavior. Your story should take the client or future employer off autopilot and into a more engaged state.
To achieve this great impact to attain the audience’s future goals, Stan Miller created a blueprint. He started by asking the audience, “What is the most asked question in an interview?” One audience member guessed, “Tell me about yourself?” Stan then educated the audience about the “4 P’s” of telling your story: Protagonist, Pathfinder, Pathway, and Payoff.
The protagonist is the audience, client or future employer. The Pathfinder is the mentor--the proverbial Obi-Wan Kenobi--that is your job. The pathway is what you can offer the protagonist. For example, you can make a user-friendly website that increases customer engagement and brand loyalty. Lastly, the payoff is what the protagonist can receive from following your pathway. The payoff references success, failures, and feedback.
During the panel, four students had the opportunity to tell their story. After they successfully completed the task, they won free admission to the Storicate Workshop. This was a source of pride to the students knowing they have a chance to further expand their chances to accelerate their career.
Photographer: Quinten Peter
Author: Kage
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